I’m a strategist and optimist centered on creating real, positive change.

My story began with a love affair for captivating stories. I've been binge-reading since I obtained a flashlight.

As a young adult, I fell hard for research and science. From anthropology to biology, my curiosities danced around what makes humans human. I finished a degree in Biology and meshed my aptitude for data and stories, self-teaching all things brand and marketing.

Since then, I've accumulated years of experience strategizing, designing, and managing brand and marketing for companies that push boundaries and hit market gaps. I’ve been lucky to work with incredibly talented teams, launch brands and products that create positive impact, and have fun along the way. I believe designing with data and story can inspire, connect, and motivate people and change.

Superpowers: My top two Gallup Strengths are 1) Learner and 2) Strategic. I have a unique ability to digest, organize, and repeat information, draw patterns from data, and see the needs of tomorrow. I am excellent at playing out scenarios and creating alternative paths.

I recently worked with industry leaders on custom strategies to establish their brands and launch their 1st books.

Before this, I directed digital brand and marketing for a tech startup through three product launches in eight months. Each product was a first of its kind in some fashion, and we achieved week-over-week product sellouts, ~2M in revenue, and grew the brand's global monthly user base by 1850%.

Before that, I orchestrated a rebrand and digital overhaul to enhance the value proposition and messaging for a sustainable development company, from competitive research through strategy and execution - boosting leads and engagement by 14% in the first month.

In two of these roles, I was the first hire for my department, building up and coaching teams from scratch.

Away from the Desk: I'm exploring the arts and taking painting classes at the Austin Contemporary Art Museum. I dabble in inclusive cooking and love opportunities to cook for unique preferences. My coffee addiction rivals a chocolate one, and I can't wait for my next travel trip (oh' you should ask me about my two-week escapade living on a riverboat in the Amazon). I'm also obsessed with biohacking - understanding my body, mind, and emotions and using that knowledge to improve my day-to-day experiences. Meditation and yoga are daily practices. For content consumption, I'm here for the kindness comeback.

Thanks for reading a little about me. Now, I'd love to learn more about you.

Have a role or product you'd like to discuss? Want to connect or grab a cup of coffee?

Send me an email. I’d love to hear from you!

—Jess