SUMMARY

Spearheaded digital brand and marketing efforts across platforms, growth, and creative development — boosting a global customer base by 889%

COMPANY

Million on Mars: A Web3 Startup

ROLES

  • Brand and Product Marketing
  • Campaign Strategy
  • Managed Creatives Consultants and Asset Development
  • Market and Consumer Research
  • Copywriter

Million on Mars

Technology and hype around settling on Mars have ramped up in the past decade, but what would life on another planet look like? What will humans do to thrive on Mars? 

A boundary-pushing, Web3 experience.

Powered by blockchain, players can earn ROI as they navigate the struggles of Martian terrain, crafting resources, developing land, and trading in a live, free-market economy. This product pushed the envelope where asset ownership meets in-depth gameplay while also producing a system simulation of what settling on Mars could be.

Goals: 1) Build a substantial community base 2) Produce content and lore across digital platforms 3) Promote NFT drops 4) Expand interest in settling Mars and Web3 Gaming.

Collective Impact: This product shattered multiple Web3 firsts. We went cross-chain from WAX to Solana, hosted a Polygon cross-chain cross-over event, featured in multiple articles (including VentureBeat), and grew the global player base by 889% DAU from product launch. More than $2 Million in NFT volume has been circulated on WAX alone.

My Impact: As the first hire for my department, I came into this role right at the product launch and onboarded all future teammates. I led all digital brand and marketing execution efforts, including strategy and content management across platforms, website design, PM for design consultants, and creative development of in-game lore, paid advertising, and owned media. I was also the team lead for growth and community marketing, and developed all marketing data sources, analytics, and processes. I know... it was a handful of a good time.

Incredible Results

  • Directed marketing across corporate and product sites, email, medium, and social media platforms — Hit week-over-week product sellouts for Play-and-Own game, NFTs, and a Serial Novel

  • Developed and implemented content strategies - grew email subscribers by 309%, Twitter by 69%, Discord by 241%, and YouTube by 662%

  • Managed production of video series and illustrations that brought story to life and later sold out as animated NFTs

  • Coordinated multi-game collaboration for the first ever cross-chain, interoperable crossover event in Web3 Gaming, 3x’d the brand’s community base – Read VentureBeat Feature Article 

  • Owned design, copy, and content strategy for company and product websites (Webflow), redesign architecture and UX to accommodate product releases

  • Spearheaded growth team fthat boosted a global player base by 889% DAU from product launch – Read DappRadar Article Showcasing Growth

  • Trained content and community team towards award-winning video creations and onboarding 100+ creators and influencers

  • Managed design consultants and content freelancers, ensuring brand consistency and release deadlines

  • Developed SOPs for marketing processes and systems - including Work OS, CRM, full-funnel analytics, and projection models - Increased leads/month by 201%, lead to prospect CR by 157%

“Million on Mars has seen a whopping 426% growth in transactions over the past 30 days, generating 183,000 transactions. ”
— DappRadar

  • Product & Brand Marketing

  • Campaign Strategy + Execution

  • Copywriter + Editor

  • Directed Growth and Community Team

  • Managed Creative Consultants and Asset Development

  • Social Media + Email Marketing

  • Marketing Data, Analytics, and Modeling

  • Marketing Operations 

Roles: Start-Up Extravaganza

Featured Articles

Web3 games Million on Mars & Sunflower Land will do Cross-Chain Event

“The collaboration between Million on Mars and Sunflower Land… will mark one of the first Web3 experiences to enable coherent gameplay across two different networks.” — VentureBeat

A Play and Own City Builder Experience Unlike Anything Else

“This incredibly detailed and immersive city-building MMO game is bringing the average person closer than ever to experiencing life on the Red Planet.” — WAX

Challenges + Strategy

There are numerous unknowns and technology friction points with the novelty of Web3. And on Mars, anything can happen.

I took shots on goal at ICAs and customer journeys, rigorously gathering data from as many sources as possible and adjusting course quickly when needed.

I led with story and community in content across website and social platforms, building in lore with sales copy to connect the brand’s universe and products with people.

I can't speak about the behind-the-scenes but know that the best strategies were used to produce this boundary-pushing web3 experience.

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